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Last Updated November 2022

Privacy Policy

This Privacy Policy (“Policy”) explains how Theia Insights Inc. (“Company”, “we”, or “us”) collects, uses, and discloses information obtained through our website at theiainsights.com (the “Site”), as well as our online platforms and mobile applications that link to this Policy (collectively, together with the Site, the “Service”). This Policy is incorporated by reference into our Terms of Service. By agreeing to this Policy in your account setup or by using the Service, you consent to the collection, use, and disclosure of your information as set forth in this Policy.

At times we may act as a service provider to organizations (“Clients”) who want to provide their end-users with the benefits of our analytics engine and tools (“Consumers”). The Information we collect from and about these Clients and Consumers through the provision of our Service will also be governed by this Policy.


Information You Provide:
We collect any information you provide to us when you use the Service. You may provide us with information in various ways on the Service. For example, when you register for the Service, we will ask you for your name and email address and ask you to designate a username. We may also collect information through your communications with our customer-support team and information you provide when requesting additional information about our Service such as your name, company, phone number, and email address.

Information We Collect When You Use Our Service:
We may automatically collect certain technical information from your computer or mobile device when you use the Service.
•   Device Information. We receive information from your device, including IP address, web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences.
•   Usage Information. We receive information about your interactions with our Service, such as the pages or other content you view, the searches you conduct, time spent interacting with content, and the dates and times of your visits.
•   Information from Cookies and Similar Technologies. We and our service providers may collect information using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your computer or other Internet access device. Cookies may enable us to personalize your experience on the Service, maintain a persistent session, and passively collect information about your computer and monitor activities. The Service may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage). We do not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who visit our Site or who use our Service.
•   Location Information. We may obtain information about your physical location, such as by use of GPS and other geolocation features in your device, or by inference from other information we collect (for example, your IP address indicates the general geographic region from which you are connecting to the Internet). 


We use the information collected on the Service in a variety of ways to support our delivery of our analytics engines and tools, including the following:

Service Related UsageWe use the information that we collect on the Service to operate, maintain, enhance, improve and provide the Service, to understand and analyze the usage trends and preferences of our users, and to develop new products, services, features, and functionality.

We may use your information to communicate with you. For example, we may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.

We may use information we collect for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you. Where required by law, we will obtain your prior opt-in consent before sending you electronic marketing communications.

We may use your email address or other information we collect to contact you for administrative purposes such as customer service or to send communications, including updates on features, promotions and events relating to products and services offered by us and/or our third party partners.

Compliance Obligations:
We may also use the information we collect about you or from you for the following purposes: (i) to enforce our Terms of Service or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) comply with industry standards and our policies.

Aggregate Data:
We may de-identify your information and process it in an anonymous and aggregated form for other purposes than those described above.

How We May Disclose Your Information.

Service Providers:
We may share your information with our vendors, service providers, and other third parties that perform services on our behalf. In addition, we may use third party analytics vendors to evaluate and provide us with information about your use of the Service. We do not share your information with these third parties, but these analytics service providers may set and access their own cookies, pixel tags and similar technologies on the Service and they may otherwise collect or have access to information about you which they may collect over time and across different websites. For example, we use Google Analytics to collect and process certain analytics data. Google provides some additional privacy options described at www.google.com/policies/privacy/partners.

Other Users:
Any information that you voluntarily choose to include in a publicly accessible area of the Service will be available to anyone who has access to that content, including other users.

As Required by Law and Similar Disclosures:
We may disclose information about you if required by law or based on the good-faith belief that such action is necessary to comply with state and federal laws, in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies. We also reserve the right to disclose information about you that we believe, in good faith, is appropriate or necessary to: (i) take precautions against liability; (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity; (iii) investigate and defend ourselves against any third-party claims or allegations; (iv) protect the security or integrity of the Service and any facilities or equipment used to make the Service available; or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

Merger, Sale, or Other Asset Transfers:
Information about our users may be disclosed or otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

Third Party Web Beacons and Third Party Buttons:
We may display third-party content on the Service. Third-party content may use cookies, web beacons, or other mechanisms for obtaining data in connection with your viewing of and/or interacting with the third-party content on the Service. Additionally, we may implement third party buttons (such as Facebook “like” or “share” buttons) that may function as web beacons even when you do not interact with the button. Information collected through third-party web beacons and buttons is collected directly by these third parties, not by us. Information collected by a third party in this manner is subject to that third party’s own data collection, use, and disclosure policies.

De-Identified Information:
We may make certain anonymous, aggregated, automatically-collected, or otherwise non-personal information available to third party partners for various purposes, including: (i) compliance with various reporting obligations; (ii) business or marketing purposes; or (iii) to assist such partners in understanding our users’ needs or to enhance functionality and benefits available through the Service.

We may also disclose your information with your permission.

Your Choices:
You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Service. For registered users, you may update, correct, or delete your account information and preferences at any time by emailing us at hello@theiainsights.com. If you wish to access or amend any other personal information we hold about you, you may contact us at hello@theiainsights.com. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out of receiving commercial email from us by sending your request to us by email at hello@theiainsights.com. We may allow you to view and modify settings relating to the nature and frequency of promotional communications that you receive from us in the user account functionality on the Service.

If you do not want the Service to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or disable certain cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. Please be aware that if you disable or reject cookies, some features and Service may not work properly.Please be aware that if you opt-out of receiving commercial email from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take up to ten business days for us to process your request, and you may continue to receive promotional communications from us during that time. Additionally, even after you opt-out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.

Third-Party Services:
The Service may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through the Service. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to learn about third parties’ privacy and security policies before providing them with information.

Children’s Privacy:
Protecting the privacy of young children is especially important. Our Site is a general audience site not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If we become aware that any person submitting information to the Service is under the age of 13, we will promptly take steps to delete their information and terminate the user account. If you become aware that your child or any child under your care has provided us with personal information without your consent, please contact us by email at hello@theiainsights.com or by writing to us at the address given at the end of this policy.

Data Security:
We use certain physical, managerial, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable. We cannot and do not guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. 

International Visitors:
The Service is hosted in the United States. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Service. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.

Changes and Updates to this Policy:
Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify this Policy, we will make it available through the Service, and indicate the date of the latest revision. In the event that the modifications materially alter your rights or the way we process your information, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address, if we have one on file, or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Policy has become effective indicates that you have read, understood and agreed to the current version of this Policy.

How to Contact Us:
Please contact us with any questions or comments about this Policy, information we have collected or otherwise obtained about you, our use and disclosure practices, or your consent choices by email at hello@theiainsights.com.
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